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Jim Pumarlo writes, speaks and provides training on Community Newsroom Success Strategies. He is author of “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in a Small-Town Newspaper.” He can be contacted at www.pumarlo.com. Reprinted with permission of Jim Pumarlo.

If you reprint an item, please inform me when it is published or send me a clip or electronic copy to so I can keep track for my files. Thank you.