Red Wing Republican Eagle

"You won't read that in the paper," the person says. "After all, it's one of the R-E's biggest advertisers."

That comment might hold truth at some newspapers, but it's not the case here. Over the years we've probably frustrated more than a few advertisers who seek privileges getting something printed in or omitted from the newspaper.

We pride ourselves on the distinction between news and advertising. In the long run, everyone benefits from a policy of clear separation.

Vital to newspaper
The R-E's experiences with advertisers likely are mirrored in a study recently released by Marquette University in Milwaukee.

The survey revealed that advertisers have pressured more than 90 percent of U.S. newspapers to change or kill stories. On a positive note, only one-third of the newspapers caved into those pressures.

Rejecting an advertiser's request is not an easy decision at all newspapers, especially in smaller operations. An advertiser may well decide to boycott the newspaper, which — in some cases — could cause significant impact.

Advertising obviously is vital to this newspaper. But it's the combination of advertising and news that gives the product its overall value. Neither can succeed without the other.

Individual merits
We get our share of cases where someone attempts to use his or her pull to get an event covered. The same pressures can be applied to quash an item, especially if it might be embarrassing to the business.

We're sensitive to the concerns of any reader/customer. But if we're to maintain credibility, we must apply the same standards to all.

Each request is judged on its individual merits, no matter who the person may be.