Jim Pumarlo, Community Newspaper Training

Who Is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas. Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers - whether delivering information in the print or on the Web - must focus on local news if they are to remain relevant to their readers and advertisers.

Pumarlo Featured in Twin Cities Business Magazine

Also, most recently in The Inlander's May 21 edition

Pumarlo Newsletter

A periodic newsletter covering the latest issues in journalism, community and ethics.

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Recent Posts

During election season, pay attention to who’s delivering the message

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Publishers' Auxiliary/May 2014 A regional arts council distributes funds to local artists, courtesy of a grant from the state arts board. A start-up company gets a boost from a venture capital fund. A local bike trail will finally connect two cities, thanks to support from a new state trails program.

Business news much more than grand openings

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Publishers Auxiliary/September 2007 A discussion of business news inevitably prompts editors to focus on routine Main Street occurrences. A clothing store celebrates its grand opening. A restaurant opens, offering a distinctive cuisine. A flower shop celebrates its 25th anniversary. These stories, though worthy of recognition, underscore an underlying point. Business news is much broader than those items which typically qualify for chamber of commerce newsletters. Coverage should be incorporated in the everyday news menu.

Editorials can serve variety of purposes

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Minnesota Newspaper Association Bulletin/September 2007 A newspaper has a responsibility, say, to identify all stores fined for selling cigarettes to underage youths, especially if the fines are assessed at a city council meeting. Nevertheless, the story will likely draw wrath from the businesses and from their employees. In contrast, a newspaper can be selective in topics it addresses on its editorial page. The positions are not welcomed by all, such as the decision to endorse or oppose a housing development or a school closure.

Press rights: citizens' everyday eyes and ears

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Distributed as a guest editorial by the Minnesota Newspaper Association in observance of Sunshine Week, March 11-17, 2007 Convene a discussion about press rights, and most people likely conjure up scenarios of editors and reporters at loggerheads with government officials over access to top-secret data. No doubt, that can be the case. On the national stage, we witness the Washington press corps pursuing information surrounding U.S. military initiatives in Iraq.

What They're Saying

Book endorsements

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Anyone who has edited or published a community newspaper knows the most challenging and, often, agonizing part of the job is dealing with sensitive issues. I dealt with many issues like this during my career as an editor, and wished there was some type of guidance available, not only for the decision to go or not go with the story, but for developing and explaining the policy behind the decision when the inevitable wrath of a few or more readers loomed after the paper hit the newsstands. Now, there is a book that not only advises hometown newspaper editors about the process of handling sensitive stories, but also provides invaluable sample policies that cover everything from delicate subjects such as suicides, to more common content such as weddings and obituaries. Ken Blum Black Ink, e-mail Newsletter for Community Papers

Seminar endorsements

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Jim Pumarlo has a knack for bringing newspaper ethics out of the clouds and onto Main Street. He presents real-world ethical issues with great clarity and insight and helps editors and reporters make sound decisions that actually make sense to their readers. Tom Linthicum Seminar Associate American Press Institute Alexandria, VA

Pumarlo.com • Jim Pumarlo • Community Newsroom Success Strategies • 1327 W. Sixth St. • Red Wing, MN • 55066 • (651) 380-4295